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共通智能 行銷管理

建立日期 2016-03-22 07:12:30

「行銷管理」目錄

1. 1. 289 2016-08-01 09:31:15
2-1 課程簡介 Mechanics & Set up 299 2016-03-23 17:02:47
2-2 全方位行銷管理 Introduction, Holistic Marketing 289 2016-03-23 17:03:50
2-3 戰略市場管理 Marketing Strategy & Plan 242 2016-03-23 17:04:55
2-4 市場研究 Marketing Research 268 2016-03-23 17:05:38
2-5 顧客行為 Buyer Behavior 272 2016-03-23 17:06:14
2-6 STP策略/市場定位 STP & Positioning Strategy 306 2016-03-23 17:06:48
2-7 E-Start導論 E-Strat Overview 278 2016-03-23 17:07:38
2-8 品牌策略 Brand Equity 299 2016-03-23 17:08:20
2-9 產品策略 Product and Service strategy 319 2016-03-23 17:08:59
2-10 價格策略 Price Strategy 261 2016-03-23 17:09:43
2-11 渠道零售管理 Channel & Retailing strategy 294 2016-03-23 17:16:35
2-12 行銷傳播 Integrated Marketing Communication 292 2016-03-23 17:17:25
2-13 客戶關係管理 Promotional Mix Management 246 2016-03-23 17:18:15
2-14 新行銷手法 New Marketing Offering 285 2016-03-23 17:19:02
2-15 營銷革命與未來挑戰 Long-term Growth 296 2016-03-23 17:20:51